Reports to: Chief Executive Officer

Status: Full Time, Exempt

Location: Remote, all US-based candidates will be considered

Department: Sales

About Us:

Map My Customers is the fastest growing CRM platform for outside (field) sales departments focused in the mid-market and enterprise space. Following a record twelve months of growth, we are expanding in all departments to deliver on our continued high growth plan.

Founded in 2015, Map My Customers focuses on helping our customers’ sales teams drive significantly more revenue. Our platform is trusted by thousands of mid-market and enterprise outside sales reps across the globe to increase revenue through our best-in-class CRM and sales enablement capabilities.

At Map My Customers, we understand that better sales decisions stem from actionable qualitative and quantitative data. Imagine a suite of tools designed specifically to help sales reps use their time more effectively by generating leads on the go, identifying the best opportunities, and suggesting key customer activities to perform. Our customers bundle better data within our reporting and analytics suite to drive decisions that immediately increase sales and retention.

Search Mission Statement:

For Map My Customers to continue to scale at its current rate and become a $100M+ ARR company, strong marketing leadership is absolutely critical at the top of our organization.

As our VP of Marketing, you will be the architect and driver of our demand generation strategy. Your primary objective: build a predictable pipeline to fuel sales growth. While there will be creative and content milestones that will need to be achieved, this leadership role is meant to be focused on owning the pipeline and building the metrics and programming around pipeline.

You’ll own strategy and execution across demand generation, product marketing, event marketing, brand, content, and customer marketing. Our ideal candidate will have helped his/her prior company(ies) scale from $5–10M in revenue to $25M+—and know how to build a high-performance marketing organization that drives results.

Responsibilities:

• Design and execute scalable, multi-channel demand gen programs to meet and exceed pipeline and revenue goals
• Build out paid and organic campaigns across LinkedIn, Google, ABM platforms, and events
• Implement a metrics-driven approach to pipeline attribution, campaign ROI, and marketing spend efficiency
• Partner closely with sales leadership to align on ICP, messaging, MQL/SQL handoff, and nurture programs
• Partnering with our current Marketing/Sales Ops lead, evaluate and manage reporting within the MarTech stack
• Lead positioning, messaging, and competitive differentiation that resonates with our ideal customer profile
• Develop a content strategy that educates buyers and accelerates the sales cycle (blogs, webinars, guides, case studies)
• Create customer advocacy, testimonial, and referral programs to support social proof and expansion revenue
• Collaborate with CS to drive upsell, cross-sell, and retention through lifecycle campaigns
• Build and lead a lean, high-performing team (in-house + agency/freelance mix)
• Set clear goals, develop KPIs, and build a performance-driven culture
• Collaborate with executive leadership on company-level planning, budgeting, and growth strategy

Qualifications:

Requirements:

• 5–10+ years of progressive B2B SaaS marketing experience, with at least 2–3 years in a VP or senior leadership role
• Proven track record scaling pipeline and revenue from ~$5M to $25M+
• Deep expertise in demand generation, pipeline attribution, and sales-marketing alignment
• Hands-on and strategic—you can both build the plan and run the programs and campaigns
• Strong analytical mindset with a test-and-learn approach
• Executive-level experience with CRM and marketing automation tools (HubSpot, Clay, LinkedIn Ads, Google Ads)
• Excellent communicator and cross-functional collaborator

Helpful, but Not Required

• Experience in our ICP field sales-driven environments
• Raleigh and/or NYC based

What We Offer:

At Map My Customers, we pride ourselves on creating a rewarding and highly engaged work environment. We are committed to enabling our people to be the best they can be by offering career development opportunities, focusing on promoting from within, and providing many opportunities for cross-departmental collaboration. We are dedicated to creating collective success through moving together with purpose, creating an environment that is safe to stretch our creative and innovative boundaries, and leading through transparency.

We offer an environment where you are free to express your unique abilities, have a work/life balance and an outlet to give back to the community we live and work in. Our talented and dedicated team has high expectations for each other, and we put our customers above all else.

• Leadership Development, Coaching & Mentoring: we provide our teammates with leadership development and support, in addition to the training needed to continue honing your skillset.
• Equity: as we grow the business, we believe all ‘Mapsters’ deserve to benefit from our success. As such, equity is offered to all new employees.
• Work from Anywhere: At Map My Customers, we value talent, integrity, work ethics, and teamwork above all else. We are open to remote candidates who can lead and manage her/his team.
• Benefits: we offer competitive benefits, including health and 401K that meet the needs of our diverse employee base.
• Culture: we know that our people and how we engage with each other helps to promote a work hard/ play hard culture. We enjoy each other and the work we get to provide to our customers.

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Map My Customers provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Map My Customers complies with applicable state and local laws governing non-discrimination in employment in every location in which the company does business. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, lay-off, recall, transfer, leaves of absence, compensation, and training.