Today, we live in a world where everything has become convenient. Now you can get a ride anywhere, buy anything, answer any question with just a couple clicks on your phone. Convenience isn’t a luxury, it’s an expectation.

So why not renting? It’s still a chore to get utilities set up, buy renters insurance, get air filters changed, handle pest control, and more.

That’s why we’ve built the world’s first Resident Experience Platform that makes resident onboarding, resident services, and ancillary revenue effortless for property managers.

We’re passionate about turning friction into triple win experiences for residents, property managers, and investors. That way renting can be easy and rewarding for everyone.
And now you can join us. Apply today to join 200+ passionate, creative people who strive to make a difference each day so residents, property managers, and investors all win; creating the ultimate Triple Win.

Second Nature is seeking a Director of Partner Marketing to lead the joint marketing strategy and execution for our strategic partnerships. This role is ideal for a marketing leader who thrives at the intersection of strategy, execution, and influence-someone who can drive results without direct authority, build trusted relationships across organizations, and deliver high-impact B2B marketing campaigns that move the needle.

This role is not about managing the partnerships as a whole, it’s about being the marketing engine behind them. You'll work hand-in-hand with your counterparts at our partner companies to co-develop and execute a joint annual marketing plan that drives demand and pipeline through their marketing channels and programs. Internally, you'll be the go-to partner marketing lead, coordinating cross-functional efforts across teams and ensuring the partnerships are supported with best-in-class campaigns, content, and collaboration.

📝 What You'll Do

• Joint Planning & Campaign Execution

  • Co-develop annual marketing plans with leadership at partner companies to drive pipeline through partner channels.

  • Lead joint campaign development across shared teams - some campaigns will be self-led, others supported by internal or partner-side resources.

  • Oversee execution of partner marketing campaigns, including:

    • Campaign planning and calendar management

    • Audience segmentation and persona development

    • Messaging and value prop design

    • Channel strategy and activation

    • Content development, co-branding, and approvals

    • Measurement and optimization

• Relationship Management & Strategic Influence

  • Build trusted relationships with partners and internal stakeholders.

  • Align priorities and mobilize cross-functional resources without direct authority.

  • Act as the primary marketing point of contact for partner companies.

• Performance Tracking & Reporting

  • Define and manage quarterly KPIs (leads, engagement, pipeline, conversion).

  • Analyze campaign performance and make data-informed recommendations.

  • Report progress and insights to both internal and partner stakeholders.

• Campaign Quality & Operational Excellence

  • Ensure campaigns meet quality standards across brand, audience, and partner expectations.

  • Coordinate inputs from internal teams, agencies, and partners.

  • Maintain consistency in messaging, creative, and go-to-market execution.

📌 Key Competencies

• Strategic Relationship Management: Build credibility with internal teams, leadership, and partner stakeholders.

• Cross-Functional Leadership Without Authority: Proven ability to influence and mobilize people who do not report directly to them.

• Joint GTM Planning & Execution: Skilled in building co-marketing plans that drive pipeline, with deep knowledge of referral, reseller, and digital-led GTM motions.

• Integrated Campaign Management: Experienced in planning and executing full-funnel B2B campaigns, with sound judgment on when to lead directly or coordinate execution with partner teams.

• Marketing Performance Analysis & Reporting: Able to define, track, and report on KPIs (leads, engagement, pipeline contribution, ARR).

• Content & Messaging Quality Control: High standards for brand alignment, co-branded asset development, and campaign messaging.

• Executive Communication & Stakeholder Alignment: Present insights and progress in a clear, structured way to senior stakeholders.

• Customer-Centric Thinking: Center messaging and campaign strategies around property manager and resident needs.

📌 About You

• 7–10+ years of experience in B2B SaaS marketing, with a strong track record in partner marketing.

• Proven ability to influence cross-functional teams and partner stakeholders without direct authority.

• Deep understanding of effective B2B marketing campaign execution—from strategy through measurement.

• Skilled in developing audience personas, mapping customer journeys, crafting messaging and executing upon campaigns.

• Experience developing integrated marketing plans that drive measurable pipeline impact.

• Strong organizational and project management skills—able to juggle multiple moving parts while delivering against deadlines.

• Comfort operating in a fast-paced, collaborative environment with evolving priorities.

• Familiarity with marketing automation tools (e.g. Hubspot), CRM platforms (e.g., Salesforce), and campaign analytics tools.

💟 Why Second Nature?

🩺 Health First: Medical, Dental, Vision, Life Insurance, & 401K Plan

📍Location: Work remotely from anywhere in the US

📆 Flexibility: Open PTO and sick days

🤩 The Product: Beyond the awards and 5-star reviews, our clients and customers love what they can do with a fully managed RBP

🤗 Diverse, Inclusive Culture: We embrace employees from all backgrounds with openness and respect

💻 Training: A supportive team to help you grow your career and unlock your full potential

🚀 Growth: The opportunity to get in on the ground floor of a fast-growing startup that’s designing and developing an exciting category

We get it. Requirements can sometimes hold people back from applying to a job, but don’t let that be the case here. If you believe you have the skills it takes to elevate this role, team, and company, we encourage you to apply for this role.

Second Nature is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We take action to ensure equal employment opportunities for all candidates and employees and to provide employees with a workplace free of discrimination and harassment. Our hiring decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by federal and/or state law.


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